Remember 2009's "Bro" scene. Well, it's morphed...and there is no argument that 2010 is the year of the Guido. They are everywhere you look. On the beach, at the gym and at the club. They are dating your sister and on almost every channel of your TV. With a massive boost from reality TV hit "The Jersey Shore," everyone now knows what G.T.L. stands for and what a "Snooki" is. You know a scene has worn out it's welcome when South Park dedicates an entire episode to mocking it, as they did last week. So pop those 'roids, get that full body wax and coin yourself a dirty Jerz-worthy nickname real fast, because if you can't beat 'em (you can't) join 'em.
2.) The Mountain-Man
This hairy, homeless looking, scenester seems to be everywhere except a mountain these days. From Boston to LA, this flannel wearing, whiskey drinking, coulda-been-a-member-of The Band looking dude can be found at any Devendra Banhart concert or scouring a local music store for obscure Grizzly Bear 7"s. Don't offer him a razor, this guys beard is his most prized possession and he wears it proudly even in the hottest of temps. So keep your eye to the streets and don't give him your pocket change no matter how bad he may look like he needs it.
3.) Hipster-Hop
All it takes to shift scenes these days is a shopping trip and a few updates to the Facebook profile. This often results in a very apparent scenester cross breed. One of these very unmistakable modern amalgams is that of the emo-rapper. A blend of the sensitive, tattooed and pierced punk rocker, and the swag obsessed, bling wielding, weed enthusiast. These are the guys who might record gangsta raps on garage band yet be the first kid in line to see Fall Out Boy. A lover of everything Travis McCoy and probably sporting at least one Atmosphere lyric tattooed on them, just wait to see what scene they add to their repertoire next.
4.) The Bike Messenger
You've probably seen this guy flying by you while you sit in traffic, his hopefully ironic but probably not meant to be mustache gently blowing in the wind. As the fixed gear bike or "fixie" riding trend is on the rise, so is the bike messenger sub culture. Never seen without an over-sized saddle bag strapped around their torso, grease stained cut off or rolled up pants and undersized cycling hats, this is one of the only recent scenes to conveniently also work out as a profession. Sometimes known to roll in groups, with names like Cycle Jerks (of course using the Circle Jerks logo) and Spoke Junkies... make sure to always check the lane before opening your car door or face getting a U-lock to the skull.
5.) The Rainbow Hipster
It doesn't matter if Easter is right around the corner or not, these forward/backward thinking fashionistas rock a whirlwind of pastel colors year round. Inspired solely by American Apparel ad campaigns, these guys and girls wear their bright, solid colors proudly. They have inspired me to coin the term "pseudo-matching" where the shirt never quite matches the socks but who knows, maybe the socks match the underwear...
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